Clura was a creator-led launch on Kickstarter, the kind where the next 14 days decide the next 12 months. The team was small. The product audience was global. The press window was tight.
The pre-launch waitlist was already pulling backers in from Reddit, from creator partnerships, from a single TikTok that broke past two million views. Every backer needed a real conversation, and every conversation needed to land in the right bucket: early-bird interest, team bundle, Founders Edition, international shipping, press inquiry, partnership ask.
A five-person founder team could not be the only people answering at 3am on a Tuesday with a launch fourteen days out.
From a cold waitlist to a fully-funded launch.
Pledges captured through the WhatsApp agent, tagged to the pre-launch Kickstarter page, routed to the right tier the moment they landed.
Clura Founders Edition
Live pledge tape, straight from WhatsApp.
Five of us ran a campaign that funded 213%, kept every backer in the right tier, and answered every WhatsApp message inside two minutes. The launch desk was the chat. The chat was the launch desk.
From inbound to backer, automated end to end.
Inbound on WhatsApp at zero. Lead form captured in chat by 00:08, with name, email and tier interest. By 00:42 the agent has matched the right tier based on buyer intent: early bird, team bundle, or Founders. By 01:24 Stripe has captured the pre-auth and the backer is tagged on the Kickstarter pre-launch page. By 02:10 the backer has been routed to the Discord community with the right role. Every step inside the same WhatsApp thread, every time.
Confirmed pledges then route automatically to the right internal channel. Community lands in Discord. Press goes to a founder Slack. Distribution lands on the ops Sheet. The founder team coordinated a 14-day Kickstarter campaign with five people instead of fifteen.
A 14-day campaign desk that ran on five people and one WhatsApp number.
9,800+ Kickstarter sign-ups captured ahead of launch.
Clura ran the entire pre-launch waitlist over WhatsApp. The agent captured the lead form, matched the right pledge tier, and tagged the Kickstarter pre-launch page on every backer. 9,800+ verified sign-ups sat behind the launch button on day one, with a funnel completion rate of 78%.
$1.6M pledged from chat-driven sign-ups.
Across early-bird tiers, team bundles, and the Founders Edition, the chat-driven funnel carried $1.6M of pledges in the first 14 days of the campaign. The agent never closed for the night, never missed a timezone, and never sent a backer to a 404 on the Kickstarter page.
Same-day backer engagement, on WhatsApp.
When a backer messaged with a shipping question, a tier swap, or a stretch-goal request, the agent replied in the same WhatsApp thread, in seconds, with the right answer pulled from the campaign brief. The Clura founder team focused on press, partnerships, and creator outreach instead of inbox triage.
Team coordination automated, end to end.
Every confirmed pledge routed to the right internal channel. Community to Discord. Press to a founder Slack. Distribution to the ops Sheet. The Clura team coordinated a 14-day Kickstarter campaign with five people instead of fifteen, with zero backer falling through the cracks.
A launch desk that funds the campaign before the campaign opens.
Clura did not start the 14-day window with a cold list. It started with 9,800+ warm sign-ups, tier-matched and Stripe pre-authed, sitting behind the launch button. The campaign funded 213% because the desk was the chat, the chat was the desk, and five people punched well above their weight.
Launching a campaign? Build the desk before you push the button.
A 20-minute walkthrough on your funnel, your tiers, and the WhatsApp number you want pledges to land on. No slide deck.