ÉTUDES DE CAS Ouch Potato

D un score de quiz de 60 secondes à un essai coaching réservé, sur WhatsApp.

AVEC STEVEN PAFFETT, OUCH POTATO COACHING

Show rate quiz-call
78%
Appels coaching réservés
640+
Du quiz au créneau réservé
12 min
RÉGION
Royaume-Uni
SECTEUR
Coaching fitness
FONCTIONNALITÉS CLÉS
ScoreApp WhatsApp Instagram SMS
EN UN COUP D ŒIL

Ouch Potato is the work of Steven Paffett, a UK fitness coach who built a smart ScoreApp quiz to qualify prospects: training history, energy level, goal, the honest stuff. The quiz did its job. Hundreds of people took it. Their scores landed in the dashboard, their phone numbers landed in a spreadsheet, and that is where most of them stayed.

The gap between a quiz finisher and a paying client is not the quiz. It is the next five minutes. A lead who just rated their fitness a 3 out of 10 at 9:47pm on a Sunday is ready to do something about it. By Monday morning, they are not.

Steven needed something that picked up the lead the moment ScoreApp pinged. Something that messaged them back in the Ouch Potato voice, qualified them properly, and offered a coaching slot before the score got cold.

Webhook ScoreApp vers WhatsApp
en moins de dix secondes après le quiz
Ouverture liée au score
le premier message cite le résultat exact
Créneaux d essai dans le chat
live depuis le calendrier du coach, réservés dans le fil
LES CHIFFRES DERRIÈRE
Quiz-to-call show rate
78%
in the Ouch Potato voice on WhatsApp
Coaching calls booked
640+
from quiz finishers
Quiz to booked slot
12 min
average elapsed time
After-hours capture
88%
fully nurtured by AI
LE FUNNEL

De ScoreApp à MessageMind à essai réservé.

A single flow, five steps, no human inbox in the middle.

01
ScoreApp quiz lands a lead
A prospect takes the Ouch Potato fitness quiz. Score, goal, and phone number land in one webhook.
02
WhatsApp opens within seconds
MessageMind triggers a WhatsApp message to the number on the quiz, opening with the prospect's exact score and the gap they want to close.
03
AI qualifies in the chat
Training history, injuries, evening or morning slot, budget range. Captured the way a real coach would ask, never as a form.
04
Trial session, locked in
A coaching slot is booked into Steven's calendar inside the same thread. Confirmation goes back over WhatsApp.
05
No-show recovery
If the prospect misses the slot, MessageMind reaches back on SMS and Instagram with a re-book link, the same day.
OP
Ouch Potato Coaching
WhatsApp · typing…
Just did the quiz, scored a 4. Bit rough!
Honest answer, good. 4 is where most people start and the most fun to coach. What's the goal, lose weight or feel strong?
Both honestly. Mostly feel stronger and stop being tired.
Got it. Mornings or evenings work better for you?
Evenings, after 6.
Perfect. The 6:30pm Mon/Wed/Fri cohort has 2 trial spots this week. Want me to lock Wednesday in your name?
Yes please.
Done. Wednesday 6:30pm, address + parking sent over. See you then.
The quiz only matters if someone follows it up while the score still feels real. WhatsApp inside the same minute is the difference between a lead and a member.
OUCH POTATO COACHING
VOIX DE COACH, PAS DE BOT

Trois choses qui font le gros du travail.

The score is the opener. MessageMind references the actual quiz answers in the first WhatsApp. Not generic. The prospect feels seen, not scraped. Steven's tone is dry, warm, and direct. The AI is tuned to that voice, no "We appreciate your interest." Trial slots come straight from Steven's calendar and the booking writes back in the same thread.

The first WhatsApp is the whole sale. If it reads like a real coach, the trial is booked. If it reads like a bot, the quiz was a waste of attention.
OUCH POTATO COACHING
LES RÉSULTATS

Les résultats.

1.

Les finissants du quiz arrêtent de refroidir.

Before MessageMind, a ScoreApp finisher landed in a spreadsheet and waited for Steven to find them. Most weeks, most of them did not get found in time. Now every finisher gets a WhatsApp from the Ouch Potato number inside seconds, with their score referenced and a real next step on the table.

2.

Les cohortes du soir se remplissent toutes seules.

Sunday-night scores used to stack up in a spreadsheet. They now book straight into Monday and Wednesday evening cohorts, sometimes inside the same conversation. Steven coaches instead of chasing.

3.

78 % de show rate quiz-call.

In the Ouch Potato voice on WhatsApp, almost four in five quiz finishers actually show up to the booked call. The score reference, the coach tone, and the cohort context do the work.

4.

Récupération des no-shows, le jour même.

If a finisher misses the booked slot, MessageMind reaches back on SMS and Instagram with a re-book link, before the score has had time to cool off. The funnel does not leak through one missed window.

CONCLUSION

Les cinq minutes qui closent la vente.

A fitness quiz is the easy part. The work is in the five minutes that follow it. MessageMind covers those five minutes in the Ouch Potato voice, on the channel the prospect already uses, with the trial slot booked before the score has had time to cool off.

The funnel is the same shape. The follow-up is the difference.
OUCH POTATO COACHING

Faites tourner votre quiz de la même façon.

If you have a ScoreApp funnel, Typeform, or any lead form sitting in a spreadsheet, MessageMind can pick up every finisher on WhatsApp inside seconds, in your voice, and book the next step in chat.