Victor Stone International is a UK luxury retail business that runs its outbound marketing on WhatsApp at a scale most brands never reach. Ten verified WhatsApp Business numbers, nine Twilio phone and SMS lines, and the throughput to send over 100,000 marketing templates per day across the full sender fleet.
Before MessageMind, the team ran on Superchat and then on Wati. Both tools got them to a working baseline. Neither could carry what Victor Stone actually needed: multi-step automation workflows that spanned chat, voice and the CRM, and a CRM inside the same tool so the team was not maintaining two data layers in parallel.
The team moved to MessageMind on exactly that gap. The built-in CRM holds contacts, segments and campaign history in one place. The workflow builder runs the multi-step automations the business grew into. One AI brain fronts all ten WhatsApp numbers, all nine phone lines, and the SMS fleet, routed by region, team and campaign.
Deeper automation workflows and a CRM inside the tool.
The decision to leave Superchat and then Wati came down to two concrete requirements. First, the automation workflows the team wanted to run (lead capture, segmentation by product interest, cadenced template dispatch, voice fallback and re-engagement) needed multi-step logic that neither tool carried well. Second, the CRM data lived in a separate system, which meant the team was maintaining and reconciling two sources of truth for every contact.
MessageMind consolidated both. The workflow builder handles the multi-step logic in-house; the built-in CRM holds the contact properties, segments and campaign history alongside the thread.
From discovery to 100,000+ templates per day.
A real-shape rollout at Victor Stone. The discovery call with Raul and Matt mapped the ten WhatsApp numbers and nine phone lines, the workflows got ported in-house inside two weeks, and the daily WhatsApp template throughput crossed 100,000 across the verified sender fleet shortly after.
One AI brain, ten WhatsApp numbers, one CRM.
100,000+ WhatsApp marketing templates per day.
Victor Stone's daily throughput across the ten verified WhatsApp Business numbers routinely clears six figures. MessageMind manages the per-sender quota, assigns the right number for each campaign, and keeps the health of every WhatsApp status green across the fleet.
Multi-step automations the team owns.
Lead capture, segmentation, cadenced dispatch, voice fallback, re-engagement, all built inside MessageMind's workflow builder. No plugin stitching across Superchat + a separate CRM. One place to look when something needs to change.
One CRM, no reconciliation.
Contacts, segments and campaign history live beside the thread, not in a second tool. The team stopped maintaining two data layers in parallel and gave back the hours that used to go into keeping them in sync.
Voice + SMS on the same unified inbox.
Nine Twilio phone and SMS lines run alongside the ten WhatsApp numbers inside MessageMind. A WhatsApp campaign reply that needs a human call is a one-click handoff, in the same thread, with the full history attached.
"Highly recommended."
"We've had a great experience working with Raul and Matt at MessageMind. From the beginning, they've been extremely helpful in getting everything set up and taking the time to understand exactly what our business needs. They've been very responsive throughout the process, making adjustments quickly and helping us build the system around the way our teams actually work. Whenever we've had questions or wanted to change something, they've been on hand to help and find a solution. A big thank you to Raul and Matt for all the support so far. We're really pleased with how everything is coming together and looking forward to continuing to work with the MessageMind team. Highly recommended."
Shof Islam · Director, Victor Stone International · Trustpilot, Sep 27 2026
The scale a luxury retailer needs, in one tool.
Victor Stone did not need a chat tool. The business needed a WhatsApp marketing operation that could push over 100,000 templates a day across ten verified sender IDs, a built-in CRM so the sales team was not maintaining a second system, and multi-step automation workflows that could actually carry the campaign logic the business had grown into. MessageMind replaced Superchat and Wati on exactly those three gaps, and brought the voice + SMS lines onto the same unified inbox at the same time.
Running WhatsApp marketing at scale?
A 20-minute walkthrough on multi-number sender setup, workflow builder and the built-in CRM.
