Plusoptic supplies independent opticians, multi-site optical groups, and overseas distributors with a 12,000-SKU catalogue of frames, lenses, coatings, and rimless components. Stock turns fast. Lead times tighten in spectacle-frame season. Trade pricing varies by account tier and order volume.
All of that information already lived in one place. Plusoptic runs Unleashed as its inventory system of record. The warehouse counts go in. The trade tiers sit on customer records. The back-orders update the moment a container clears. The problem was that none of it was reaching buyers fast enough.
The team partnered with MessageMind to put the Unleashed catalogue on the same line as the WhatsApp and web chat desk. Live stock, account tier, dispatch cut-off, all surfaced inside the conversation.
The Unleashed integration, inside the chat.
Live stock, trade pricing, lead times, and back-order positions flow from Unleashed into MessageMind on every inbound. The buyer never sees the dashboard. The buyer just sees a real answer.
The catalogue moves every hour. The chat moves with it. A buyer asks for 96 frames, the agent reads the live shelf count, holds the trade tier, and books the dispatch window. We stopped writing "let me check and come back" emails.
A wholesale desk that answers at the speed of the catalogue.
Wholesale optics used to live on email round-trips. A buyer asked whether 96 of the Aceti 18-40 in matte black were ready for a Thursday dispatch. The reply came back hours later, often after the cut-off had slipped. The agent reads Unleashed on every turn now. Stock counts, account tier, and dispatch window are answered in the same minute the buyer asks.
The Unleashed integration carries the operational weight. Stock levels, lead times, trade tiers, and back-order positions all flow live into the chat. The knowledge base auto-updates the moment Plusoptic's warehouse receives a delivery. Over 12,000 SKUs are searchable inside a single chat thread, with the right trade tier surfaced based on the buyer account.
The results.
A trade desk that answers in seconds, not days.
A wholesale buyer asking "do you have 96 of the Aceti 18-40 in matte black for a Thursday dispatch" used to wait on an email round-trip. Today they get the live stock number, the trade price, and a same-day dispatch confirmation inside the same reply.
The Unleashed integration carries the operational weight.
Stock levels, lead times, trade tiers, and back-order positions flow live from Unleashed into the chat. The knowledge base auto-updates the moment Plusoptic's warehouse receives a delivery.
£4.3M of wholesale qualified inside the inbox.
Independent opticians, multi-site groups, and overseas distributors all hit the same WhatsApp number and web chat. The agent qualifies the order, confirms trade pricing, and lines up the dispatch. £4.3M of wholesale orders moved through the chat in the first twelve months.
Bulk and bespoke handed off with full context.
Multi-thousand-unit orders, custom lens treatments, and new-account onboarding route to the Plusoptic sales team with the full thread, the buyer's account tier, the SKU history, and the dispatch window already in front of them.
A catalogue alive in chat.
Wholesale optics is a business of cut-off windows and trade tiers. The old email round-trip lost both. The Unleashed integration on the Plusoptic chat desk puts the catalogue alive in front of every buyer, with the right tier, the right count, and the right dispatch window already on the table.
The chat is the catalogue now. The buyer never has to wonder if the count is current.
Want this for your wholesale desk?
A 20-minute walkthrough on your catalogue, your inventory system, and the channels your buyers actually use. No slide deck.