Mobila Slava is a Romanian furniture retailer with a catalogue that spans canapele, fotolii, mese, scaune and bedroom suites. Buyers arrive from Bucharest, Cluj, Timișoara, Brașov, Constanța and a long tail of smaller cities.
The question patterns are predictable. Is it on stock. What colors does it come in. When can it be delivered. The answers needed to land in Romanian on the first message, with stock checked, dimensions on hand and a realistic delivery slot booked into the dispatch calendar.
A generic English-trained chat would have read as obvious the moment a buyer asked about furnir or catifea. The team partnered with MessageMind to put a native Romanian agent on the same line as live stock and the Google Calendar dispatch board.
A showroom that fits inside a conversation.
The agent treats the chat as the showroom. A buyer asks about a sofa, the agent surfaces the matching product card with dimensions, stock state, fabric, price and a realistic delivery window. The buyer can compare two fotolii inside the same thread, then book a delivery slot on Google Calendar without leaving the chat.
The Romanian buyer does not want to read clumsy translations. Our assistant replies directly in their language, with live stock and a real delivery window. That is why 96 of every 100 conversations close without a human ever stepping in.
Trained on furniture vocabulary, not generic translations.
The agent is trained on Romanian furniture vocabulary, regional delivery windows, and the catalogue Mobila Slava has built over years. Buyers in Cluj asking about catifea get the same accurate answer as buyers in Constanța asking about furnir. The same buyer can switch from English to Romanian mid-thread without the agent missing a step.
The dispatch calendar sits one tab over. When a buyer in Sector 3 says Saturday morning works, the agent holds the slot, writes the booking, and sends the email confirmation. The seven-day phone-tag of the old workflow is gone.
The conversations read like a colleague in the showroom, not a chatbot. That is the difference that grew chat-influenced pipeline to €1.8M in ninety days.
The results.
A 96.07% automated front desk in Romanian.
Out of every hundred conversations on web chat, WhatsApp and phone, the agent handles ninety-six end to end. The team is freed from the question that used to swallow most of the working day, "este pe stoc," and can focus on bespoke commissions where they actually add value.
Same-day delivery slots, confirmed in chat.
The agent reads the dispatch calendar on every turn. A buyer in Sector 3 who needs a sofa on Saturday morning gets a real slot reserved in the same thread, written to Google Calendar, with a confirmation sent on email.
Color and fabric questions resolve inside the thread.
Sixty-three percent of color and fabric questions, the ones that used to push a buyer to a phone call, are now resolved in chat with the matching product card and a real fabric reference. Returns caused by a wrong color choice on dispatch have visibly dropped.
€1.8M of chat-influenced pipeline in 90 days.
The conversations that used to die on hold are now closing in chat. Across the last quarter, €1.8M of pipeline ran through the agent, with the team only stepping in for bespoke commissions and bulk orders that warrant a human voice.
A showroom that never closes.
Romanian furniture retail used to live in two places, the physical showroom and the call queue. The MessageMind agent at Mobila Slava puts the showroom on every channel a buyer opens, in the language they speak, with the stock checked and the dispatch slot held. The team works on the bespoke commissions. The agent runs the rest.
The whole quarter changed when buyers stopped having to wait. The catalogue is alive in chat, not in a brochure.
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