Solartek installs solar, safety, privacy, and decorative window film for UK businesses and homes. Most jobs start the same way. A facilities manager spots glare in a meeting room. A homeowner sees the neighbours upstairs through a side window. A retail unit needs anti-graffiti film before the next refit. The inquiry is short. The job is not.
Ben Hickling, Managing Director, runs the install side of the business. He needed inbound that did the early work for him: capturing what kind of film, how many windows, ground-floor or first-floor access, what timescale, and what the site looks like.
Meta ads to WhatsApp to qualified quote to booked site visit.
Solartek runs WhatsApp message ads and lead forms on Meta. MessageMind picks up every click.
The MD's read on the change.
Window film is a niche where the customer almost never knows the right square metre, the right film type, or the right install window. The job before the job is taking what the customer does know, turning it into a usable spec, and getting Ben on site. Solartek now does that automatically, around the clock, across web chat, WhatsApp, Facebook, and the phones.
It's brilliant, and it gets through an awful lot of work.
What lands on Ben's plate is a qualified site visit with photos, square metres, and a film type already in the brief. The rest, he closes in person.
Three things doing the heavy lifting.
The results.
Every Meta ad click is a real WhatsApp thread inside a minute.
No more "lead form filled, will follow up tomorrow." The prospect gets a Solartek WhatsApp before they have put the phone down.
78% of qualified inquiries end with a survey booked.
The agent asks the right four questions and then offers a survey slot. Eight in ten qualified jobs take it on the spot.
Ben only meets the jobs that are ready to be quoted.
The install calendar fills with site visits that already have photos, square metres, and a film type in the brief. The call before the call does not exist anymore.
Every conversation is on the HubSpot contact.
WhatsApp threads, web chat transcripts, and Facebook DMs all log against the right HubSpot contact, with the spec attached. Nothing lives in a single phone anymore.
A small install team, doing the work of a much larger one.
Solartek's brief was simple. Capture every Meta ad click on WhatsApp, get the spec out of the prospect, book the survey, and leave Ben to close in person. Two years in, that is the working day.
Running Meta ads to a small inbox?
If your inbound starts on Facebook or Instagram and ends in an inbox you can't keep up with, MessageMind picks up every click on WhatsApp inside seconds, qualifies the spec, and books the survey.