Simco Security is a UK security installer run by Luigi Fagnani. CCTV, intruder alarms, access control and monitoring for both homes and shopfronts across south London. The kind of job where a lead comes in on a Sunday night, expects a quote by Monday morning, and quietly buys from the next firm on the list if nobody replies in time.
The bottleneck was never the installations, it was the inbox. Enquiries land on WhatsApp, Instagram DMs, Facebook Messenger, email, SMS and the office phone number, at every hour of the day and night. Each one carries the same six or seven pieces of information the quote depends on: postcode, name, phone, email, service, site type, timing. And each one used to get manually re-typed into HubSpot before the deal could move.
MessageMind runs the CRM. One AI agent, wired into HubSpot, answering across every channel in one voice. It reads each message, pulls the fields out of the chat context on the fly, writes the contact and the deal into HubSpot, and fires the follow-up campaign that matches the pipeline stage. Luigi opens HubSpot in the morning to a clean list of qualified leads, in order.
A contact record that fills itself.
The AI is not a general-purpose chatbot. It has an explicit list of fields it is expected to extract from every chat and write straight to HubSpot, and an equally explicit list of situations that require Luigi in person. Every lead arrives complete, or it does not arrive.
WhatsApp, Instagram, Messenger, email, SMS, phone. One record.
A real-shape night and morning at Simco Security. A CCTV enquiry lands after 9pm on WhatsApp, an Instagram DM comes in for a commercial shutter camera, a Facebook Messenger follow-up on a stalled quote, an SMS nudge from the follow-up sequence, and finally a real call that the AI picks up on the office line. Every touch lands on the same HubSpot record, and every deal moves stage automatically.
A one-owner installer that runs a proper sales pipeline.
HubSpot fills itself, on every enquiry.
The AI extracts postcode, name, phone, email, service and site type from the message, writes them to the contact record and creates the deal in the right pipeline. Luigi has not manually typed a lead into HubSpot since the day it went live.
A pipeline that tells Luigi who to follow up with.
Every deal sits on the pipeline board at a stage the AI keeps current: New enquiry, Qualifying, Survey booked, Quoted, Won, Lost. Luigi opens HubSpot and knows exactly who needs a call today, who is warm, and who went silent.
Automated campaigns per pipeline stage.
Quoted leads get the Day 2, Day 5 and Day 10 nudges on the channel they came in on. Survey-booked leads get a 24h reminder. Lost leads roll into a 90-day dormant segment that gets re-woken on a schedule. No manual chase, no leaks.
Conversations and calls handled after hours.
Enquiries that arrive at 10pm on a Sunday get a real, on-brand reply within seconds, then a summary drops back into HubSpot for Luigi to pick up on Monday. Callers reach an AI voice on the office line that qualifies, captures the fields, and books the survey.
Luigi stays on the tools, MessageMind runs the CRM.
The value of a security firm is the install: a Simco van outside a property in south London on a Tuesday morning, Luigi wiring in the cameras. Everything upstream of that, capturing the enquiry, filling the HubSpot record, following up on the quote, chasing the survey, is where the day used to disappear. MessageMind takes that upstream work, keeps the pipeline honest, and only surfaces Luigi for the calls and site visits that actually need him.
A verbatim Trustpilot review from the owner.
Brilliant software, I use it every day and throughout the day. It automates the things which used to take up all my time. I would highly recommend MessageMind to any business owner.
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