Anglotec Academy has been teaching English in Scarborough since the late 1980s. General English, IELTS prep, business English, and a summer junior programme that draws families from Italy, France, Spain, and the Gulf.
The school sells two things at once. The course itself, and the four-week stay around it. Host families, transfers from Manchester airport, weekend excursions, visa support letters. A parent in Bologna asking about a B1 course is also, quietly, asking about whether their fifteen-year-old will be safe and happy for a month on the Yorkshire coast.
The team at Anglotec is small. Three full-time admissions staff, one principal, and a network of teachers. They had a problem that small admissions teams know well. The first reply decides who books. The second reply decides who shows up. A 24-hour inbox turnaround was no longer competitive against bigger language-school groups replying inside the hour.
A live timetable, populated by the chat thread.
This is one classroom week at Anglotec, the week of the 3rd, viewed the way the admissions team sees it. Every filled block was confirmed inside a chat thread, every open block is held for the next inquiry. The right-hand column is what the AI did to lock it in.
WhatsApp, web, email, phone. One thread per parent.
A parent in Milan finds Anglotec at 9pm on a Tuesday. She messages the WhatsApp number. The AI replies in Italian inside the minute, with the term dates, the host-family fee, and an airport transfer cost. By 9.04pm a trial class is booked for the Saturday. The same parent emails on Wednesday from her desk to ask about payment in euros. The AI threads the conversation together so the admissions team sees one inquiry, not two.
A parent in Milan finds us at 9pm. By 9.01pm she has the term dates, the host-family fee, the airport transfer cost, and a trial-class booked for the Saturday. We used to lose those families to a Cambridge group with a bigger inbox. We do not lose them anymore.
The 94% the AI answers without us.
Of every 100 inbound messages, 94 are answered by the AI with no human help. These are six of the questions that make up most of that volume, with the answers the AI gives, in the Anglotec voice.
The phone used to be the bottleneck. Now the AI picks up at 7am, takes a course inquiry from a parent on the way to work, books the trial class, and leaves a note for our principal to call back about the visa letter. The job is half done before we open the office.
The results.
94% of enrolment FAQs answered without a human.
Course prices, term dates, host-family fees, airport transfers, visa-support letters, payment in euros, junior programme supervision, free trial classes. The AI answers the lot, in the family's language, on the channel they reached out on.
Trial classes booked the same day as the inquiry.
The AI surfaces available trial slots inside the chat through cal.com, the parent picks one, the booking is held against the classroom timetable in real time, and a confirmation goes out in the language of the conversation. The three-day callback gap is gone.
138 voice minutes carried by the AI phone agent.
The phone line used to mean a queued voicemail and a callback the next morning. The AI picks up at any hour, takes the course inquiry, books the trial class, and leaves a clean note for the principal when anything sensitive needs a human follow-up.
Three admissions staff doing the work of six.
With 94% of enrolment FAQs resolved without a human and 76% of qualified parents booked to a trial class, the admissions desk focuses on the conversations only humans can have. The visa edge case, the scholarship inquiry, the family of five with a complex itinerary.
A Yorkshire school with a global front desk.
Anglotec did not need to grow the admissions team to win more families. It needed the team to stop spending evenings on the questions that have answers, and start spending them on the families that need a real conversation. The AI took the first, the team kept the second, and the Cambridge groups can keep their bigger inbox.
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