Plusoptic & MessageMind: Real-Time Product Answers that Drive Sales
Automated WhatsApp, Email & Website Chat with Live Stock and Order Insights
AI-Powered Conversations
Automation by messagemind™
Plusoptic Ltd is a UK-based supplier of high-quality fibre optic transceivers, connectivity products and networking components trusted by integrators and resellers for fast delivery and expert support. They operate an online B2B store where customers frequently enquire about product availability, specifications, orders and stock levels — questions that demand accurate, up-to-date information.
The Challenge
Plusoptic’s global customer base reached out across multiple contact points — WhatsApp, email and website chat — with urgent questions about stock availability, lead times and real-time order updates. Manual responses took time, slowed conversions and limited scalability. What made the situation especially challenging was that product stock and order status are maintained in Unleashed inventory software, meaning support staff constantly had to switch systems to find accurate, live information or risk providing outdated details to customers.
The Solution
Plusoptic implemented MessageMind to automate conversations across WhatsApp, email and website chat, and built a custom integration with Unleashed so the chatbot could automatically fetch real-time product stock levels, order statuses, pricing and availability directly from their inventory system. This meant customers received accurate, contextual answers instantly — without any manual lookup — whether they asked about stock of a specific transceiver, cable or NIC, or wanted an update on their order progress. Live data retrieval made the automation far more reliable and effective.
Results & Impact
MessageMind now handles 93.80% of incoming customer communication automatically, dramatically reducing the need for manual intervention. Prospective buyers get instant, accurate answers on stock and orders — building trust, accelerating decision-making, and improving conversion rates. Internally, the support team is freed up to focus on complex queries and business growth rather than repetitive messaging tasks. The integration with Unleashed not only boosts customer experience with real-time information but also enhances operational efficiency across the business.
93.80%
automation rate
Unleashed
integration for real-time data and updates
80+
languages supported
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Automation by messagemind™
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