The Challenge
Anglotec Academy, a long-established English language school serving international students, was handling a high volume of enquiries across multiple communication channels. Prospective students were reaching out via phone, SMS, email, and WhatsApp with questions about courses, accommodation, visas, and enrollment. Managing these conversations manually created delays, increased administrative workload, and made it difficult to maintain fast, consistent responses — especially during peak enrollment periods. The team needed a smarter way to centralize and automate communication without compromising the personal experience students expect.