ProLan Benelux Streamlines Technical Support with MessageMind's AI Chat Widget
Sustainable Industrial Solutions & Environmental Protection
AI-Powered Support
Automated conversations by messagemind™
Prolan Benelux is a specialized distributor of premium lanolin-based products, serving the Benelux region with environmentally friendly solutions for rust protection, lubrication, and metal preservation. Founded by Wim van den Oever, the company represents innovative natural products made from New Zealand sheep wool grease that provide superior protection against corrosion in harsh industrial environments. Prolan offers sustainable, biodegradable and NSF-food approved products applicable across diverse sectors from industry to watersport, serving customers through a specialized dealer network across automotive, marine, agricultural, and industrial sectors.
The Challenge
Prolan Benelux colleagues worldwide are amazed by the ingenuity in the Benelux: Prolan can really be used for everything. This versatility, while being a strength, created significant customer support challenges. Technical inquiries came from diverse industries with vastly different applications, from marine professionals seeking saltwater corrosion protection to agricultural operators needing machinery preservation solutions.
The complexity arose from the need to provide specialized technical advice for each sector. Automotive dealers needed guidance on underbody coatings and rust prevention, while marine customers required expertise on protecting equipment from saltwater corrosion. Industrial clients sought advice on food-safe lubricants and machinery protection, each requiring detailed knowledge of application methods, compatibility, and environmental benefits.
With phone support at 0031 6-25276990 and email contact for specific questions or advice, the small team struggled to provide immediate technical expertise across all sectors, often resulting in delayed responses and missed opportunities with time-sensitive industrial projects.
Implementing messagemind™
Prolan Benelux implemented MessageMind's AI chat widget to provide instant technical support and application guidance across their diverse product range. The AI was trained on the comprehensive applications of lanolin-based products, sector-specific use cases, and environmental benefits that distinguish Prolan from traditional chemical alternatives.
The system was designed to handle the most common technical inquiries about product selection, application methods, and environmental certifications. Custom logic was implemented to route complex industrial applications and dealer partnership inquiries to the appropriate human specialists while handling routine technical questions immediately.
Key Outcomes and Achievements
1. Multi-Sector Technical Support
MessageMind successfully handled 82% of technical inquiries across Prolan's diverse application areas. The AI became particularly effective at explaining the environmental advantages of lanolin-based products compared to traditional chemical solutions, helping customers understand why these natural alternatives deliver superior performance while remaining biodegradable and food-safe.
The system expertly guided customers through sector-specific applications, from automotive rust prevention techniques to marine equipment protection strategies. This immediate technical guidance helped customers select the appropriate products for their specific industrial challenges without waiting for human intervention.
2. Dealer Network Support
The dealers are active in automotive, watersport, industry, agriculture, construction and hardware retail, offering their customers an environmentally friendly and effective alternative to traditional chemical products. MessageMind became instrumental in supporting this dealer network by providing consistent technical information and application guidance that dealers could rely on when advising their own customers.
The AI system handled inquiries about dealer locations, product availability, and basic technical specifications, allowing the human team to focus on complex partnership development and specialized industrial consulting.
3. Environmental Education and Conversion
A significant achievement was the AI's ability to educate visitors about the environmental benefits of lanolin-based solutions. The system effectively communicated that Prolan is sustainable, biodegradable and offers an environmentally friendly alternativethat customers increasingly demand in their operations.
This educational approach resulted in a 36% increase in inquiry-to-dealer-referral conversion rates, as customers gained confidence in switching from traditional chemical products to sustainable alternatives after understanding the performance and environmental advantages.
4. Reduced Response Time for Complex Inquiries
While MessageMind handled routine technical questions instantly, it also improved the efficiency of complex consultations by pre-qualifying inquiries and gathering relevant application details before escalating to human specialists. This preparation reduced average consultation time by 40% and ensured specialists could provide more focused, valuable advice.
Conclusion
Since implementing MessageMind's chat widget, Prolan Benelux has transformed their customer support capabilities across multiple industrial sectors. The system now processes over 650 technical conversations monthly with an 82% automation rate, covering product selection, application guidance, and environmental certification questions.
Customer feedback consistently highlighted the value of immediate access to technical expertise about sustainable industrial solutions. The chat widget became the preferred method for initial technical consultation, with customers particularly appreciating instant guidance on environmental compliance and application methods.
Most importantly, the enhanced support capabilities translated to business growth with 36% higher conversion rates from technical inquiries to dealer partnerships and 45% reduction in time required for complex industrial consultations, allowing the team to focus on strategic dealer development and specialized applications.
The partnership between Prolan Benelux and MessageMind demonstrates how AI-powered technical support can enable specialized B2B companies to scale their expertise across diverse industrial applications. By providing immediate, sector-specific guidance while maintaining focus on environmental benefits, MessageMind helped transform technical inquiries into educated customers ready to adopt sustainable industrial solutions.
This case study illustrates how intelligent customer engagement can bridge the gap between innovative sustainable products and practical industrial applications, proving that effective technical education drives both environmental adoption and business growth.
Intelligent technical support by MessageMind™ enabling instant application guidance, environmental education, and dealer network support through smart chat automation tailored for sustainable industrial solutions.
82%
of multi-sector technical inquiries resolved
89%
inquiries resolved by MessageMind
80+
languages supported
Ready to get started?
Get started
Customer service powered by conversational AI
Discover the advantages of leveraging generative AI for customer service with MessageMind™. Effortlessly handle a wider range of inquiries over various channels and languages, all while minimizing the effort required.
AI-Powered Support
Automated conversations by messagemind™
Launch with ease
Get a demo today and watch your business grow
Dive into seamless automation, impeccable customer interactions, and effortless integrations.